China's Consumer Market Continued to Expand in the First Three Quarters
CCTV.com news (Xinwen Lianbo): China's consumer market continued to expand in the first three quarters. The supply of goods and services kept improving, new business models and consumption settings continued to emerge, and consumption potential was further unlocked.
央视网消息(新闻联播):前三季度,我国消费市场继续扩容。商品和服务供给不断优化,新业态新场景持续涌现,消费潜力进一步释放。
Data show that in the first three quarters of this year, total retail sales of consumer goods and services rose 2.6% year on year. Within that total, retail sales of services increased 5.0% year on year, a growth rate 4 percentage points higher than that of goods. Service consumption is increasingly becoming an important engine of consumption growth. Retail sales of tourism consulting and rental services and of cultural, sports, and leisure services grew 10.7% and 9.7%, respectively, with holiday spending having a relatively pronounced driving effect.
数据显示,今年前三季度,社会消费商品和服务零售总额同比增长2.6%。其中,服务零售额同比增长5.0%,增速快于商品零售额4个百分点。服务消费日益成为拉动消费增长的重要引擎。其中,旅游咨询租赁服务类、文体休闲服务类的零售额分别增长了10.7%和9.7%,假日消费的带动作用比较明显。
Goods consumption is expanding and upgrading, with product replacement and iteration, quality improvements, and green, low-carbon choices becoming new trends. In the first three quarters of this year, retail sales of communications equipment by businesses above the designated size grew 18.1% year on year, while retail sales of appliances with high energy-efficiency ratings grew more than 20%.
商品消费扩容升级,更新迭代、品质提升、绿色低碳正在成为商品消费的新趋势。今年前三季度,限额以上单位的通讯器材类商品零售额同比增长了18.1%,高能效等级的家电零售额增长超过20%。
Markets in smaller cities and rural areas continued to expand. As supporting facilities such as supermarkets and logistics in rural areas steadily improved, consumption potential in county-level markets continued to be unlocked. In the first three quarters, retail sales of consumer goods in rural areas grew 1.4 percentage points faster than in urban areas.
下沉市场持续扩大。随着乡村的商超、物流等配套不断完善,县域市场的消费潜力不断释放。前三季度,乡村消费品零售额增长快于城镇1.4个百分点。
In addition, as online consumption settings continued to innovate and the range of offerings in online markets became increasingly diverse, online consumption became an important channel for consumption growth. In the first three quarters, nationwide online retail sales of goods and services totaled 15,147.1 billion yuan, up 4.4% year on year. Online retail sales of services rose 5.3% year on year.
此外,随着线上消费场景不断创新,网络市场供给日益丰富,线上消费成为消费增长的重要渠道。前三季度,全国网上商品和服务零售额151471亿元,同比增长4.4%。其中,网上服务零售额同比增长5.3%。
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ReportedRetail statisticsJanuary 2026 — September 2026+
In the first three quarters, total retail sales of consumer goods and services grew by 2.6%. Retail sales of services rose by 5.0%, outpacing goods by 4 percentage points.
Data show that in the first three quarters of this year, total retail sales of consumer goods and services rose 2.6% year on year. Within that total, retail sales of services increased 5.0% year on year, a growth rate 4 percentage points higher than that of goods. Service consumption is increasingly becoming an important engine of consumption growth. Retail sales of tourism consulting and rental services and of cultural, sports, and leisure services grew 10.7% and 9.7%, respectively, with holiday spending having a relatively pronounced driving effect.Original Chinese quote
社会消费商品和服务零售总额同比增长2.6%。其中,服务零售额同比增长5.0%,增速快于商品零售额4个百分点。ReportedOnline retailJanuary 2026 — September 2026+
In the first three quarters, online retail sales of goods and services totaled 15.1471 trillion yuan, up 4.4%, while online retail sales of services rose by 5.3%.
In addition, as online consumption settings continued to innovate and the range of offerings in online markets became increasingly diverse, online consumption became an important channel for consumption growth. In the first three quarters, nationwide online retail sales of goods and services totaled 15,147.1 billion yuan, up 4.4% year on year. Online retail sales of services rose 5.3% year on year.Original Chinese quote
全国网上商品和服务零售额151471亿元,同比增长4.4%。其中,网上服务零售额同比增长5.3%。ReportedService consumptionJanuary 2026 — September 2026+
Retail sales of tourism consulting and rental services and of cultural, sports and leisure services grew by 10.7% and 9.7%, respectively, with holiday spending providing a notable boost.
Data show that in the first three quarters of this year, total retail sales of consumer goods and services rose 2.6% year on year. Within that total, retail sales of services increased 5.0% year on year, a growth rate 4 percentage points higher than that of goods. Service consumption is increasingly becoming an important engine of consumption growth. Retail sales of tourism consulting and rental services and of cultural, sports, and leisure services grew 10.7% and 9.7%, respectively, with holiday spending having a relatively pronounced driving effect.Original Chinese quote
旅游咨询租赁服务类、文体休闲服务类的零售额分别增长了10.7%和9.7%Ongoing at time of reportConsumer market growthJanuary 2026 — September 2026+
The consumer market expanded in the first three quarters, with improvements in the supply of goods and services and the emergence of new business formats and consumption settings.
CCTV.com news (Xinwen Lianbo): China's consumer market continued to expand in the first three quarters. The supply of goods and services kept improving, new business models and consumption settings continued to emerge, and consumption potential was further unlocked.Original Chinese quote
前三季度,我国消费市场继续扩容。商品和服务供给不断优化,新业态新场景持续涌现ReportedGoods consumptionJanuary 2026 — September 2026+
In the first three quarters, retail sales of communications equipment by enterprises above the designated size grew by 18.1%, while retail sales of highly energy-efficient home appliances rose by more than 20%.
Goods consumption is expanding and upgrading, with product replacement and iteration, quality improvements, and green, low-carbon choices becoming new trends. In the first three quarters of this year, retail sales of communications equipment by businesses above the designated size grew 18.1% year on year, while retail sales of appliances with high energy-efficiency ratings grew more than 20%.Original Chinese quote
通讯器材类商品零售额同比增长了18.1%,高能效等级的家电零售额增长超过20%。ReportedRural consumptionJanuary 2026 — September 2026+
Supporting logistics for rural stores and supermarkets improved and county-level consumption potential was unlocked, with rural retail sales of consumer goods growing 1.4 percentage points faster than urban sales.
Markets in smaller cities and rural areas continued to expand. As supporting facilities such as supermarkets and logistics in rural areas steadily improved, consumption potential in county-level markets continued to be unlocked. In the first three quarters, retail sales of consumer goods in rural areas grew 1.4 percentage points faster than in urban areas.Original Chinese quote
前三季度,乡村消费品零售额增长快于城镇1.4个百分点。