China我国户外运动产业蓬勃发展
CCTV.com (Xinwen Lianbo): The latest report on the development of China's outdoor sports industry released by the General Administration of Sport shows that China is accelerating improvements to its outdoor sports venues and facilities, with steady progress in building the first batch of 49 high-quality outdoor sports destinations. By the end of 2025, the country had 182,000 fitness trails with a total length of 430,300 kilometers and 2,626 ice and snow venues. During the 2025–2026 ice and snow season, 308 million residents nationwide participated in ice and snow sports, and spending on these sports totaled approximately 205 billion yuan, up about 9.3% year on year. In 2025, the average annual expenditure per participant in road-running events nationwide exceeded 14,400 yuan, an increase of about 7.1% year on year. The outdoor sports industry continues to flourish.
央视网消息（新闻联播）：国家体育总局最新发布中国户外运动产业发展报告显示，我国户外运动场地设施基础加快巩固，首批49个高质量户外运动目的地建设稳步推进。截至2025年底，全国健身步道18.2万个，总长度达43.03万公里，冰雪场地2626个，2025—2026冰雪季全国居民冰雪运动参与人数达到3.08亿人，冰雪运动消费规模约2050亿元，同比增长约9.3%。2025年全国路跑赛事参与者人均年度消费支出超1.44万元，同比增长约7.1%，户外运动产业持续蓬勃发展。
Recently, the China Film Administration and the General Administration of Sport jointly launched the "Follow Films into Sports" initiative. Drawing on the respective industrial characteristics and sectoral strengths of film and sports, it promotes crossover cooperation between "film and sports" in areas including cultural promotion, coordinated consumption, and joint public-interest activities, supporting the high-quality development of the film and sports industries.
日前，国家电影局联合国家体育总局启动“跟着电影去运动”行动，立足电影、体育各自产业特点、行业优势，从文化宣传、消费联动、公益协同等方面推动“电影+体育”跨界合作，助力电影与体育产业高质量发展。