Localities Expand New Consumption Settings and Business Formats to Stimulate Spending

A range of global product debuts, first stores and inaugural exhibitions were unveiled together in Shanghai.

Recently in Shanghai, a wave of global product debuts, first stores, and inaugural exhibitions has been unveiled. In the historic cultural district encompassing Wukang Road and Anfu Road, century-old buildings have opened temporary pop-up spaces, where new product launches and craft workshops have attracted large numbers of residents and tourists. Targeting the first-store economy, the Wuyi commercial district in Furong District, Changsha, Hunan, continues to attract first stores, debut presentations, and inaugural exhibitions to draw visitors. In just over two months since opening, this shopping mall has brought in more than 60 stores making their national or regional debuts and recorded more than 5 million visits. Since the beginning of this year, Changsha has held more than 270 debut-related events and attracted more than 260 first stores, exceeding the total for all of last year.

An unused old auditorium in Nanchang has been converted into a teahouse.

New settings for experience-based consumption continue to emerge. In Nanchang, Jiangxi, an unused auditorium dating from the 1970s has been brought back to life and converted into a teahouse. Wooden beams, old-style window frames, bamboo chairs, and other old objects recreate memories of everyday life in old Nanchang, attracting an average of more than 5,000 visits a day.

Changsha has held more than 270 launch-related events and attracted more than 260 first stores so far this year.

Recently in Shanghai, a wave of global product debuts, first stores, and inaugural exhibitions has been unveiled. In the historic cultural district encompassing Wukang Road and Anfu Road, century-old buildings have opened temporary pop-up spaces, where new product launches and craft workshops have attracted large numbers of residents and tourists. Targeting the first-store economy, the Wuyi commercial district in Furong District, Changsha, Hunan, continues to attract first stores, debut presentations, and inaugural exhibitions to draw visitors. In just over two months since opening, this shopping mall has brought in more than 60 stores making their national or regional debuts and recorded more than 5 million visits. Since the beginning of this year, Changsha has held more than 270 debut-related events and attracted more than 260 first stores, exceeding the total for all of last year.

A ski venue in Wuhan has introduced public benefits including free skiing lessons.

Culture, sports, tourism, and commerce are also integrating at an accelerating pace. Indoor snow and ice activities in Wuhan, Hubei, have recently continued to grow in popularity. This year, the ski venue introduced public-benefit measures including free skiing instruction, further lowering barriers to participation. Residents and tourists can also use their ticket stubs to receive discounts on dining, shopping, and more. In the first three quarters of this year, the value added of Hubei’s service sector grew 4.2% year on year, while residents’ per capita spending on services reached 10,684 yuan, up 6.7% year on year.