China Film Administration 国家电影局

The China Film Administration and the General Administration of Sport recently launched the "Follow Films into Sports" initiative, promoting cross-sector cooperation in cultural publicity, coordinated consumption campaigns and joint public-interest activities, among other areas.

Recently, the China Film Administration and the General Administration of Sport jointly launched the "Follow Films into Sports" initiative. Drawing on the respective industrial characteristics and sectoral strengths of film and sports, it promotes crossover cooperation between "film and sports" in areas including cultural promotion, coordinated consumption, and joint public-interest activities, supporting the high-quality development of the film and sports industries.